The days of manually researching and certifying each individual business lead will quickly be in the rearview mirror. When it comes to marketing, startups each face their own obstacles during the growth phase. Typically, the biggest issues arise due to lack of budget and manpower. This is where automated marketing comes into play.
Automated marketing has become a buzzword in the industry. Although some business owners are hesitant to use it, companies that are looking to make a name for themselves have a lot to benefit from jumping on the bandwagon. Let’s take a look at some reasons why startups everywhere should use automated marketing to their advantage.
1. Evens The Playing Field
One of the most difficult roadblocks small businesses face is the inability to compete with the marketing resources of bigger enterprises. About 47 percent of small business owners handle the entirety of marketing duties on their own, in addition to many other tasks.
Automated marketing can do a lot to reduce growing pains for startups while letting them compete on the same level as their larger counterparts. By providing the ability to accurately target audiences and convey brand messaging with less effort, the sales process can be made far more consistent and effective.
Once a clear strategy is in the works, automated marketing will work around the clock to make sure you are constantly moving forward with generated leads.
2. Saves Time And Money
More often than not, small businesses and startups are working on a razor-thin budget. Customer communication and marketing efforts constantly need to be mindful of costs. When this is the case, a lot of times, quality tends to suffer.
Luckily, automated marketing works to cut out the repetitive tasks such as managing customer data, social media, analytics, and email marketing. In turn, freeing up more time you can dedicate to innovation and big picture goals while saving on manpower.
For instance, GetResponse is an action-driven tool that makes automated marketing services cost-effective for both startups and bigger enterprises. A pro package for a startup includes email marketing, autoresponders, landing pages, tags, and workflow analysis at under $50 a month:
According to a survey by Ascend2, 63 percent of companies expect to see the benefits of implementing automated marketing within the first 6 months.
Although the initial setup is a process that should be taken into account, less time and money spent on overheads, reporting, and email preparation will prove to be rewarding in the long run.