In a world overwhelmed with phishing emails in your every inbox, ‘fake news’ all over your timeline feeds, and stories of huge data leaks headlined in the news, people are losing trust in companies.
Join our roundtable discussion and hear from Harmony Eichsteadt and Noé Khalfa from Worth the Journey, talk about how brands are keeping the trust, increasing loyalty, and turning their communities into brand advocates.
What you will learn at this event:
- How name brands are using their community to build trust and loyalty
- Why customer to customer (C2C) is the future of marketing
- Who are the leaders in this space (and meet them!)
C2C Connects are created for customer to customer marketing professionals such as User Group Program Managers, Community Managers, Builders and Leaders; Field Marketers, Social Media Managers, and Event Organizers! Connects fulfil the need for C2C professionals to share actionable strategies and advice. To learn more about C2C Connects, check out this Bevy Blog Post!
Harmony Eichsteadt is the Chief Community Officer at Worth The Journey, She has worked with entrepreneurs, nonprofits, political campaigns, cooperatives, VC-backed startups, artists, and activists around the world to help them build powerful, engaged, and effective communities. Harmony has previously served as the Head of Community at Good Life Project and the Evangelist at NationBuilder. When she's not building community, you can find her making art, geeking out about YA sci-fi, and plotting an epic eco-village with her friends.
Noé Khalfa is the founder and CEO of Worth The Journey, a community of heart-centered entrepreneurs. In working with his clients, Noé draws from his diverse background to provide grounded, yet spiritual coaching. He is a certified career coach, certified life coach, Registered Yoga Teacher, and former software engineer at Fortune 500 companies including Microsoft and F5 Networks. When he’s not teaching business and marketing, he loves to dance, DJ, and host quirky themed parties.
Erica McGillivray is the Director of Product Strategy and Community Experience at CMX. She is a proven community manager, events manager, and author. Previously, Erica wrangled an online marketing and SEO-focused community of 600,000 at Moz. She’s also a founder of GeekGirlCon, a Seattle nonprofit. Erica has a comic book collection that’s an earthquake hazard.